Promotion Strategy of Fair Trade Coffee in Taiwan

碩士 === 國立臺灣大學 === 商學研究所 === 104 === Globalization has brought us a whole new world since the past decades and it has resulted in significant economic growth. However, the prosperity of globalization might be at the cost of poor producers and the environment. Farmers and workers at the beginning of t...

Full description

Bibliographic Details
Main Authors: Hsiao-Yun Huang, 黃曉筠
Other Authors: Chia-Wei Kuo
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/56590716104637706111