China Market Penetration Strategy for JUMA Studio

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 104 === The purpose of this business plan is to design a China market penetration strategy for a fashion designer brand named JUMA with goals to increase brand awareness and sales revenue. JUMA is a New York-based fashion designer brand founded in 2003 by brother-and-...

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Bibliographic Details
Main Authors: Yi-Ju Chen, 陳怡儒
Other Authors: 陳彥豪
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/23462110623200864165