The influence of dynamic skyscraper advertisement on product recognition and attitude
碩士 === 國立臺灣大學 === 心理學研究所 === 104 === Marketers usually incorporate dynamic features in their online advertisement. Yet, whether dynamic skyscrapers advertisements can enhance memory of the advertised products remains unclear because of methodological issues and inconsistent results. The objective of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57123602597573966833 |