Pricing and capacity planning under hunger marketing
碩士 === 國立臺灣大學 === 工業工程學研究所 === 104 === This research studies pricing and capacity planning problems under hunger marketing. Hunger marketing is a tool used to influence customers’ demand behavior by providing limited product supply. Due to the inventory shortages and long queues, customers who buy t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29034946822654933669 |