A Study of the Influence of Store Environment Toward Emotional State, Experiential Value and Behavior Intention - A Case of Chain Drugstore
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 104 === The constant rise in the standard of living has caused changes in lifestyles and consumption behavior. Retailers should therefore run their businesses in ways that that satisfy consumer needs for customization and diversity and create a store environment cond...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a36g7t |