Researching Mascot of Brand Identity - A Case Study of Kewpie Mayonnaise
碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 104 === Recently, the globalization of consumption environment and the continuous acceleration of competition in the market lead to changes in the rules of commercial market. It has become prevalent that enterprises begin to build the brand by storytelling that appea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ad93nv |