The Effect of Visual Placement and Product Involvement on Purchase Intention–The Case of Korean Variety Show
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 104 === When a traditional advertising can’t effectively attract consumers, manufacturers must seek the mechanisms for establishing the effective business communication with consumers. Therefore, the product placement becomes a new and favorable marketing strategy to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p8s432 |