The Application of Social Identify Theory to Brand Citizenship Behavior: An Empirical Study of Social Networking Sites in Taiwan
碩士 === 國立臺北大學 === 國際企業研究所 === 104 === In this study, we mainly research on: 1.The influence of brand-driven antecedents on brand trust and brand identification, respectively. 2. The influence of community-driven antecedents on community trust and community identification, respectively. 3. If brand c...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34k2r9 |