The Effect among Perceived Attributes of Innovations, Consumer Innovativeness and Subjective Norm toward Adoption Intention of New Products-Case in Convenient Stores of Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 104 === The study investigates the diffusion of soft ice cream which becomes a hit recently in Taiwan. Soft ice cream has already existed in markets for some time. However, you can see it everywhere now. Leading convenient stores provide the product in order for the prof...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u72634 |