Factors that Affect Consumers' Intention to Shop on Foreign Online Stores
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Cross-border e-commerce has been rapidly expanding. However, little research has been done to investigate how customers decide to use cross-border e-commerce. This study aims to explore the factors that impact consumers’ intention to shop from foreign websites. A...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77215369213589544556 |