The Influence of Collectible Attribute and Initial Possession Level on Collection Motivation
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Nowadays, collection-based marketing programs have become the most commonly used tools for retailers to increase their revenue. This kind of program usually accidently triggers consumer collection behavior through a bottom-up process. However, previous researches...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45512203682068910094 |