How To Build Up Brand Identity by Using Narrative Packaging Design - A Case Study of Dawncake Group
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 104 === In 2006, Dawncake group created pineapple cake which made by Taiwan local pineapples. By this product made local pineapple cake became a rising star in traditional cake market. And Taichung city, where is the place of Dawncake group’s origin, also became th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8gf74b |