RUSSIAN GOURMET PRODUCT ENTERING A NEW MARKET:Market Entry Strategies for Russian Black Caviar

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 104 === The aim of this paper is to study the ways the new gourmet product enter the market. The purpose of this research is to investigate the existing barriers and challenges to the food distribution and acceptance for the new product on the market. Questions wh...

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Bibliographic Details
Main Authors: Liubov Cheremisina, 愛羅莎
Other Authors: Hsiao, Chung-Chiang
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2fpvny