Using Conjoint Analysis to Examine College Consumers’ Preferences for Drinking Yogurt – the Moderating Effects of Nutrition Knowledge
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === The propose of this study is to examine the consumers’ preference of drinking yogurt, and the moderating effect of nutrition knowledge. First, literature review was conducted to review the important attributes for consumers. Second, focus group methodolog...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91022259939009103557 |