Media Relations in Professional Sports Organization- A case of EDA Rhinos
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === Media relations refers to the relationship between the organization and the news agency. Considering the effects of publicity, the purpose of managing media relations is to obtain positive media coverage by maintaining good relationship with the medi...
Main Authors: | Chang, Ting-An, 張廷安 |
---|---|
Other Authors: | Shih, Chih-Pin |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/djqvx2 |
Similar Items
-
The Study of Participation Motivation and Behavioral Intention for Fans of Chinese Professional Baseball League – A Case Study of EDA Rhinos Team
by: Hsin, Chia-Chi, et al.
Published: (2015) -
The Study of the Relationships among the Involvement, Satisfaction and Loyalty — A Case Study of EDA Rhinos Team
by: Chia-Ling Chen, et al.
Published: (2014) -
Effects of Place Attachment on Franchise Marketing and Team Loyalty in Local Residents - the Case of EDA Rhinos
by: WANG, PO-HSIANG, et al.
Published: (2016) -
A Research on Service Innovation, Service Quality and Satisfaction of the Baseball Club Fans-A Case Study of EDA-RHINOS
by: Chen, Hsin-Yuh, et al.
Published: (2014) -
How to Rejuvenate Taiwan Professional Baseball? The Study of the Relationship of Fans’ Stadium Image, Foreign Superstars Idolatry and Royalty – The Evidence from EDA-RHINOS
by: Yu-Ching Chen, et al.
Published: (2014)