Media Relations in Professional Sports Organization- A case of EDA Rhinos

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === Media relations refers to the relationship between the organization and the news agency. Considering the effects of publicity, the purpose of managing media relations is to obtain positive media coverage by maintaining good relationship with the medi...

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Bibliographic Details
Main Authors: Chang, Ting-An, 張廷安
Other Authors: Shih, Chih-Pin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/djqvx2