Using transaction cost theory to explore Product Function and Service Quality on Consumer Willingness - A case study of KKBOX
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 104 === New product was often analyzed upon the Technology Acceptance Model (TAM), which explored the effectiveness of Perceived Usefulness and Perceived Ease of Use toward consumer’s willingness. However, the research argues that TAM neglects extra transaction cost...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23056511655795671688 |