The Marketing Strategy of Female Exercise Industry: A Case Study of Curves Female-only Gym in Taiwan
碩士 === 國立臺灣師範大學 === 體育學系 === 104 === With the uprising female sport awareness, female customers gradually become a potential market that cannot be ignored in the sport industry. It is crucial to grasp female exercise demands to explore a market of blue ocean strategy. In recent years, the sport indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/294k35 |