Brand Logo Characteristics and Its Effect on Product Representation
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === Logos are visual symbols used by many to promote instant recognition. The aim of this research was to investigate how abstract and figurative logos affect product representation. The experiment in this thesis compared product category associations of 8 abstract...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49485736469081360626 |