The Impact of Message Framing, Temporal Distance and Goal Gradient on Public Service Advertisements with Guilt Appeal.
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === The purpose of this research is to understand how message framing, temporal distance and goal gradient affect public service advertisements with guilt appeal. Since the sense of guilt was confirmed one of the emotions which could actually influence consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74c2ae |