How may misconceived product arguments affect low involvement consumers processing persuasive messages via central route
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === ELM (Elaboration Likelihood Model) is an important theory model that illustrate how individual form their attitude towards specific target. Our study is based on ELM, define the concept of involvement in detail by motivation, subjective knowledge and objectiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20549250926972425778 |