Measure the factors that affect consumers’ attitude as they do product judgment: Contextual Effect in the condition of positive and negative Primes
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === There have had substantial experiences and researches prove that customers are easy to change their evaluation and attitude because of the low involvement in the product and irrelevant information. The present study is based on Dimensional Range Overlap Model (C...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c7hvqe |