Ford in China and Taiwan: Consumer Perceptions and the Role of Country of Origin
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === The main purpose of this research is to test the different consumer perceptions of Ford when evaluating products’ different COOs (the US and Japan) particularly focusing on dimensions of automobile quality, affordability and reliability. In addition, this study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09818351451755437597 |