The Role of Brand, COO, and Perceived Risk in Consumer Choice Behavior
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === Country of Origin has been a frequently discussed topic in marketing literature. While some researchers are convinced of country of origin being salient, others believe that it does not matter anymore where the product comes from in our modern and globalized wor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52379631288543622096 |