Communication Effectiveness of Sex in Taiwanese Policy News

碩士 === 國立臺灣師範大學 === 社會教育學系 === 104 === The use of sexy female models to promote policy is prevalent in Taiwan, often even though the policy being promoted has no relation to sex or sexuality. The use of sex in advertisement has generally been considered effective, but in the public sector its effect...

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Bibliographic Details
Main Authors: Chang, Chen-Ting, 張禎庭
Other Authors: Lin, Hung-Chou
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/90327599840802358914