| Summary: | 碩士 === 國立臺灣師範大學 === 國際人力資源發展研究所 === 104 === The topic of organizational attractiveness is receiving considerable attention during the global talent war nowadays. Although studies have examined factors related to organizational attractiveness from the perspective of potential employees, very little research analyze them on an organizational level. This paper explored the content of work-life balance, corporate social responsibility, and organizational culture in recruitment websites of Taiwan’s organizations, and examined the effect of these contents on organizational attractiveness. Data collection was conducted through content analysis of websites using multiple trained coders and detail coding schemes developed from literature review. Inter-rater agreement was established to ensure reliability of the study. Statistical analyses were applied to test the effect of critical website contents on organizational attractiveness which was operationalized as the ranking in the 2015 list of “Top 100 most admired companies by Generation Y” by Cheers magazine in Taiwan.
The result shows the contents of work-life balance and corporate social responsibility are positively correlated to the ranking of the organizations. This study also developed a culture taxonomy based on the result of content analysis on organizational websites, and then tested relationship between different organization cultures and their attractiveness. The result shows that organizations that emphasize on supportive, innovative, team-oriented and diverse culture have higher attractiveness than organizations that do not emphasize any dimensions of culture. Practical and theoretical implications of the study results are discussed.
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