A Study for implementing of the Enterprises'' Green Marketing''– A Case Study of CASHIDO
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 104 === The research is based on Ottman’s seven green marketing strategies including green mainstream, green consumer, green marketing paradigm, green product, innovate sustainability, communicating sustainability, establishing credibility, partnering for succ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8yvamy |