How Cultural and Creative Companies Expand Competitive Advantage through Core Resource and Dynamic Capability？The Multiple cases study of MOGU and LAYOO
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 104 === Cultural and Creative Industry workers focus on putting art and designed elements into their works. They created products with both artistic value and sense of beauty. However, the sales of the products are not good as expected. Consequently, someone who...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bd7c25 |