Using Theory of Planned Behaviour of Investigate Tourist's Intention of Participate in Sport Tourism: A Case Study on Pulau Pangkor, Perak, Malaysia
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 104 === The purpose of this study was to construct a sports tourist behavior model and to examine if the attitude, subjective norm, and perceived behavioral control in the model can predict tourists' intention to participate in sport tourism. With sport...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5438km |