The Relationship Among Brand Awareness, Brand Image, Perceived Value and Consumer loyalty - An Example of ZARA, Uniqlo and H&M
碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 104 === This research focus on the relationship among brand awareness, brand image, perceived value and consumer loyalty. Based on the questionnaire survey, a total 350 questionnaires were issued to the customers, who had actually purchased or had heard the foreign f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vpfezj |