The Effect of Anthropomorphized Brand Roles on Brand Love：The Moderating Roles of Romanticism and Materialism
碩士 === 國立臺北商業大學 === 商學研究所 === 104 === A recent advance in Anthropomorphized Brand Roles research domain identified that brand can as a partner. In addition, the second important role played by brands is a servant. And this study was conducted two empirical researchs. The main purpose of Study 1 is t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76ga79 |