The Choice of Anthropomorphized Brand Roles on Self-Gifts：The Influence of Social Support Need and Materialism
碩士 === 國立臺北商業大學 === 商學研究所 === 104 === In this changing social structure, the proportion of single people increased, many industry will use the concept of self-gift in a variety of advertising propaganda and marketing techniques, thus the behavior of self-gifting are becoming more common. In addition...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5e735e |