The effect of perceived value on stickiness in using APP:The interactive of reference group as a mediator.

碩士 === 國立臺北商業大學 === 資訊與決策科學研究所 === 104 === Nowadays, it’s necessary for people to have a smart phone. The demand of mobile APPs has greatly increased. This study is made to discuss whether there has influence between stickiness in using APP and perceived value (include in perceived usefulness, perce...

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Bibliographic Details
Main Authors: Yi-Ting Chen, 陳儀庭
Other Authors: An-Hang Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/cydmfn