A soft answer turned away wrath: effects of humorous rebuttal to negative political advertising
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === In recent years, negative campaigning has been found in most Taiwan’s elections, which almost became one of the corrupt customs that are deeply ingrained in electoral culture. Although candidates who are defamed usually sternly deny that or strongly rebut to r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f5jr3s |