Why not attend? An Investigation of Risk Perception toward Performing Arts Attendance
碩士 === 國立中山大學 === 劇場藝術學系研究所 === 104 === Much effort on audience participation research has been greatly focused on motivational factors and changes in market demand. It is also regarded a key responsibility of arts marketing managers to engage audience of different motives. However, audience researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79441295464407307344 |