A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === There were numerous food safety issues for the past few years. The modern human have discontent toward chemicals, chemical drugs and food additives. Now people back to nature things, for example, natural herbal products, natural herbal nutritional supplements, a...

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Bibliographic Details
Main Authors: Chia-lung Lu, 呂佳隆
Other Authors: Cher-Hung Tseng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/26716019140702233035