The Effect of Word of Mouth: Online Consumer Reviews

碩士 === 國立中山大學 === 國際經營管理碩士學程 === 104 === The growth of the Internet has helped consumers to exchange information without the limitations of time and space, and the Internet, in turn, facilitates conversations between consumers. Since evaluations presented from the perspective of consumers are seen a...

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Bibliographic Details
Main Authors: Pei-Hsuan Wu, 吳珮瑄
Other Authors: Bih-Shiaw Jaw
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/49064300786986004235