Effect of Purchase Intention, Brand Awareness、Brand Image and Brand Loyalty-A Case on Known-You Seed Company Limited

碩士 === 國立屏東科技大學 === 農企業管理系所 === 104 === The study based on motivation and purpose of this research is to discuss Effect of Purchase Intention, Brand Awareness、Brand Image and Brand Loyalty. Known-You Seed Company Limited as example, we conducted a survey and SPSS 19.0 statistical software had been u...

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Bibliographic Details
Main Authors: Hsu, Chen-Ming, 許振銘
Other Authors: Lin, Yeong-Shenn
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/s63h64