Is the Higher Online Consumer Familiarity, the Better Emotional Evaluation? Exploring the Moderating Effect of Mental Account
碩士 === 國立屏東科技大學 === 企業管理系所 === 104 === This study aims to investigate how consumer familiarity influenced emotional evaluation, and whether different kinds of mental account, paying less or getting more, will moderate consumer’s emotional evaluation or not. In this study, there are three types of vi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99405369387083827500 |