A Preliminary Study of the Brand Management between Tourism and Leisure Industry

碩士 === 國立屏東科技大學 === 企業管理系所 === 104 === This study divided Kenting into 7 survey areas by a field research on Kenting area, and we devised 3 case studies to discuss the relationship between brand position of hotels and the images of different area. Finally, empirical and managerial implications about...

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Bibliographic Details
Main Authors:	Zeng, Wei-Jhih, 曾威智
Other Authors:	Tsai, Chan-Wei
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/19557919029426844296

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spelling	ndltd-TW-104NPUS51210172017-09-03T04:26:00Z http://ndltd.ncl.edu.tw/handle/19557919029426844296 A Preliminary Study of the Brand Management between Tourism and Leisure Industry 品牌管理與觀光休閒產業間關係之初探 Zeng, Wei-Jhih 曾威智碩士國立屏東科技大學企業管理系所 104 This study divided Kenting into 7 survey areas by a field research on Kenting area, and we devised 3 case studies to discuss the relationship between brand position of hotels and the images of different area. Finally, empirical and managerial implications about the Brand Management inTourism and Leisure Industry are drawn from this research. Tsai, Chan-Wei 蔡展維 2016 學位論文 ; thesis 140 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立屏東科技大學 === 企業管理系所 === 104 === This study divided Kenting into 7 survey areas by a field research on Kenting area, and we devised 3 case studies to discuss the relationship between brand position of hotels and the images of different area. Finally, empirical and managerial implications about the Brand Management inTourism and Leisure Industry are drawn from this research.
author2	Tsai, Chan-Wei
author_facet	Tsai, Chan-Wei Zeng, Wei-Jhih 曾威智
author	Zeng, Wei-Jhih 曾威智
spellingShingle	Zeng, Wei-Jhih 曾威智 A Preliminary Study of the Brand Management between Tourism and Leisure Industry
author_sort	Zeng, Wei-Jhih
title	A Preliminary Study of the Brand Management between Tourism and Leisure Industry
title_short	A Preliminary Study of the Brand Management between Tourism and Leisure Industry
title_full	A Preliminary Study of the Brand Management between Tourism and Leisure Industry
title_fullStr	A Preliminary Study of the Brand Management between Tourism and Leisure Industry
title_full_unstemmed	A Preliminary Study of the Brand Management between Tourism and Leisure Industry
title_sort	preliminary study of the brand management between tourism and leisure industry
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/19557919029426844296
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A Preliminary Study of the Brand Management between Tourism and Leisure Industry

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