A Preliminary Study of the Brand Management between Tourism and Leisure Industry
碩士 === 國立屏東科技大學 === 企業管理系所 === 104 === This study divided Kenting into 7 survey areas by a field research on Kenting area, and we devised 3 case studies to discuss the relationship between brand position of hotels and the images of different area. Finally, empirical and managerial implications about...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19557919029426844296 |