The Effect of Story Marketing on Consumer Psychology and Purchasing Intention
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 104 === In this study we explore the story marketing, find out if it can effectively touched consumer psychology and increase consumer willingness to buy under such mood and atmosphere. Through two narrative content of advertisements with emotional appeal, we desig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zc5h6x |