The Study of Attribute Preference on Sanitary Napkin–Application of Conjoint Analysis

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 104 === With the improvement of people's standard of living, consumers attach great importance to the quality of products, from the previous emphasis on functional and practical needs of product oriented to meet customer’s orientation. There are many brands of...

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Bibliographic Details
Main Authors: CHEN, MEI-YIN, 陳美吟
Other Authors: LIN, JUN-SHENG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/b6m95n