Factors Influencing User’s Intention of Switching to New Smart Phone: An Interface Design Perspective
碩士 === 國立屏東大學 === 資訊管理學系碩士班 === 104 === Because attracting new customers is an important way for long-term sustainability, increasing new customers’ switching intention is a crucial issue for smartphone companies. From the interface design perspective, this study explores how customers’ perceived in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17226988255651627833 |