The Relationship of Internet Word-of-Mouth, Brand Image And Purchase Intension in Your home Wedding Hall
碩士 === 南開科技大學 === 休閒事業管理研究所 === 104 === The purpose of this study was to exploring the current internet word-of-mouth, brand image and purchase intension in Your Home Wedding Hall. Take "rating scale network, brand image and purchase intentions Scale" as a tool. This study adopted question...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/994twg |