Exploring Behavior Intention of Purchasing International Travel Fairs For Travelers by Theory of Planed Behavior

碩士 === 南開科技大學 === 休閒事業管理系碩士班 === 104 === International travel fair is one of the most popular and important events in The purposes of this study were: 1. to explore the definition and category of international travel fair, 2. to understand the current condition of internal travel and international t...

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Bibliographic Details
Main Authors: Lai,Chih-Yu, 賴至宇
Other Authors: Wang,Yue-Ying
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/38099905757245401789