Fanciful Character and Perceived Value on Purchase Intention-A Case Study Of Line Sticker

碩士 === 國立高雄師範大學 === 事業經營系 === 104 === The evolution of technology and the flourish of internet, with the expanding of reach of the internet into most aspects of everyday life, people need to understand its social impact. The aim of this study was to find valuable Fanciful character of line stickers,...

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Bibliographic Details
Main Authors: Po-Yu Chao, 趙博宇
Other Authors: Wen-Bao Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/e6yn7x