The Study of Relationship between Brand Image and Marketing Tactics of South Franchise Chain Restaurant.
碩士 === 國立高雄師範大學 === 成人教育研究所 === 104 === This study aims to investigate the relationship between brand image and marketing strategy of South Franchise Chain Restaurant.420 questionnaires were distributed, while 409 were collected, and 402 replies were valid. The proportion of usable questionnaires wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85725726838870923251 |