The Influence of Change Background Color and Background for Products on the Mere Exposure Effects

碩士 === 國立高雄師範大學 === 工業設計學系 === 104 === Mere exposure effect is a psychological phenomenon, and indicates that when people repeatedly contact to a certain thing or matter, then he/she would have a favorable feeling or postitive evaluation for such thing or matter. Previous researches and studies were...

Full description

Bibliographic Details
Main Authors: Pei-Yi, Liao, 廖沛怡
Other Authors: Dr. Han-Yu, Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/07459118299398843452