影響消費者不合作行為之研究

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 104 === Abstract We have food safety scandal in recent years. Many enterprises suffered in food safety scandal regardless they have problem or not. Consumers are relentless resist the enterprises even bring the disaster to the downstream firms. From th...

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Bibliographic Details
Main Authors: Yu-Jia Chen, 陳玉佳
Other Authors: Shih-Hao Wu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/86227766945165681586